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Interview with Rich Steinle, CEO of PracticeIT -- Doctors' Bill of Rights

Today I'm talking with Rich Steinle, CEO of Practice IT head-quartered in Austin, TX.

To listen to our discussion please scroll down to the YouTube frame and click Play.
You can also listen to this interview directly upon YouTube here.

The following is a general abstract from parts of the interview. 

Practice IT are a Medical Technology and Services company -- serving MDs with innovative technology and they say, unparallel customer support. They provide both their own home-grown & developed EMR package and also provide Diagnostic technmologies with some exclusive partnerships.

Rich Steinle says that they really do focus completely on the Doctor.

I ask Richard how does PracticeIT reach the Doctors. Rich explains that they have a multi-pronged strategy. First with a direct sales force actually visiting and demonstrating software in their offices. Our sales representatives are on the road in the field in the offices. PracticeIT can provide dedicated infrastructure if there isn't one already in place, or use a Doctors existing resources, provided they're good enough. Additionally dedicated servers at our data-center provide secure redundant EMR data backup.

Click the following YouTube to play our movie. 

 

Security of data - backup is key to the Docs data. Access form home/office and remotely BUT with security. Data Center is redundant.

What is the Doctors Bill of Rights -- formed in co. philosophy. We're not new to this market, but can bring a new level of service to the market. Don't beleive Docs need to become technologist. Puts down in bullet form what Docs should expect from Practice IT.

•    Non-invasive technology that lets you focus on patient care.
•    Exceptional personal service from a vendor you know and trust.
•    Features you need at a price your practice can afford.
•    Code and bill accurately for your services.
•    Efficiently and securely collect, store and measure your data to prove tangible results.

What about hand-holding? We have a physician services team dedicated to the Doctor. Personal installs with the Doctors, training and there as people with names known by the customer for additional on-line help -- remote assistance or follow-up visits.

Respect for Doctors -- Doctors on staff.

Service to the customer is the main thing. If you look at the landscape it is littered with products and services. Doctors don't lack for options or services. But they are  underserviced by a personal approach to service. The EMR decision is a big thing. We can implement this right in the way we've designed this more and more doctors can take use of this technology. We believe they have a right to practice as Doctors as they always have -- but with the EMR tools to automate what they're doing.

You can also listen to this interview directly upon YouTube here.


Posted Dec 04 2007, 01:08 PM by Robert Gleeman
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