This is our interview with Karen Geotz, CEO of HealthCareOne.
Click the play button above to listen to our interview.
HealthcareOne
Robert
Gleeman: This is Robert Gleeman with EMR Update. I am talking today with
Karen Geotz, the CEO of HealthcareOne. Karen, thank you for being with me
today.
Karen
Geotz: Oh my pleasure.
Robert:
HealthcareOne makes an EMR and this came to my attention because of one of your
VARs, Kelly Walsh at Adair Consulting saying that you have a very unique type
of software that doesn't require the doctor to make a huge change in what he is
doing, is that correct so far?
Karen:
Yes.
Robert:
And what type of software is HealthcareOne, is it something that resides on a
server in the doctor's office or is it an ASP?
Karen:
An ASP.
Robert:
OK, so there is no server really required, just a good connection to the
Internet?
Karen:
Yes, that's right.
Robert:
And what type of computers do the doctors usually use with this system, is it
tablets?
Karen:
Yes, it is usually tablets, but for physicians that don't write and are
comfortable dictating or typing, they don't need a tablet, they could use just
a standard PC. But the tablet PC more simulates the chart that they are
currently using, so that seems to be the preferred way to go electronic.
Robert:
So actually what the doctor is presented with on the screen is very similar to
the paperwork that he has been using?
Karen:
Exactly.
Robert:
And do you customize this for each person or is it the general knowledge of
medicine has laid it out for you?
Karen:
We actually have spent years talking to physicians and practice administrators
at different offices and we realized that there is really no way to come up
with a cookie cutter solution to the electronic medical record dilemma, because
every specialty is different and even within each office, doctors as
individuals practice differently and they don't like to change, because change
slows them down and slowing down means less revenue for the practice.
So we have approached this whole dilemma by creating a system that does indeed
replicate the paper charts and the process that is in place and working within
a practice today. So what we do is look at the chart, typical patient chart in
the office. We see what tabs they have in the chart. We look at every single
form that is behind each of those tabs and then we take those pieces of paper,
those forms, and we make them electronic. We replicate them exactly the way
they are in paper and the tabs that we build in our system replicate exactly
the tabs that are in the patient chart.
Robert:
That sounds like almost a customized system for each client?
Karen:
Yes.
Robert:
Doesn't that take a tremendous amount of time and work?
Karen:
No, because our software enables us to do that quickly. That's why it took us
many years to create, but by creating it this way we are able to actually get
these templates converted from paper to electronic in just a matter of either a
few hours or a few days and we are able to then get started on an installation
very quickly because there is no software system that they have to learn. They
are just using their same existing system, only it is electronic instead of
paper.
Robert:
You have an excellent website, it is very modern and copyright 2008 and so on,
but there is no picture of the product, is that because everybody gets
essentially a customized product?
Karen:
Yes, that is correct.
Robert:
OK. Well, it is a beautiful website and I see there that you can get an online
demo and just so you know, in the forum, your consultant has been beat up and
shredded for not having pictures and demos on the website that you can see
without registering, so I just thought I will let you know [laughs].
Karen:
OK [laughs]
Robert:
This is a very tough forum. And you know what I want to do is bring
attention to your product, but I just want to let you know that as I do that
and as we talk and talk more, you will be given suggestions in the form of
demands pretty much from our readers [laughs] .
Karen:
Oh that is fine. This is really just the start of our website to give a
good overview of who we are and the fact that it is customized per practice
based on their existing charts. But that isn't to say that we can't overtime
put some kind of demo up and basically say, this is just an example...
Robert:
An example, right.
Karen:
...of what has been done at this practice.
Robert:
HealthcareOne is not a new company, you have been around since you were founded
in the year 2000, but you put about $10 million worth of research and software
development into this system, so I think it is definitely something our people
should be aware of. How quick can you do a demonstration for someone when they
call in and sign up?
Karen:
Well, we can do one the next day.
Robert:
Why do you think people like this software?
Karen:
Well they like it because they don't have to learn some complicated software
package. They don't have to go offsite for a day or two or three and learn a
whole system with all of its drop‑down menus and forms. They like the fact that
they don't have any upfront software license fee to pay. They don't need to
have an expert IT person on staff that is going to have to roll this out and
then support the technology. And they like the fact that they can get this
system installed in a matter of weeks instead of months with no disruption to
the office and no decrease in the amount of patients that they see.
Robert:
One thing that also caught my interest on your website is your EMR software
interface, HealthcareOne's software can be installed and interfaced with other
EMR systems. This means that even if you have an EMR system, this might be
something to take a look at?
Karen:
Yes. We have several large customers who had purchased some of the large EMR
systems before they knew about us and it was very cumbersome for their practice
to use, it was slowing them down. We can interface to those EMRs and then do
the documentation like we do and then put it into the EMR system that they
have.
Robert:
The EMRUpdate’s 5,000 or 6,000 doctors that read EMR Update, why should they
give you a call?
Karen:
They should give us a call because they need to know and they need to see that
there is an alternative out there to that traditional EMR that they think is
way too costly and way too cumbersome to use and will slow their office down.
We have a solution that addresses all of those difficulties that are associated
with that term EMR.
Robert:
Excellent. CEO of the company called HealthcareOne, we are talking with
Karen Goetz. Karen, thank you very much for being with me today on EMR Update.
Thank you.
Karen:
Thank you Bob.
You can contact Karen Geotz via HealthCareOne or the following contact details:
Corporate Headquarters
HealthcareOne
235 Walton Street
Syracuse, NY 13202
Phone: 315-422-1599
Fax: 315-422-1688
This is a tag representation of our interview.
Posted
Sep 22 2008, 02:14 PM
by
Nick Harrington