Most people don’t realize how questions can be persuasive, according to new research from the University of Alberta. Hypothetical questions usually start with the word “if,” meaning the information may or may not be true. Our brains process that information like the “if” isn’t even there, says study author Sarah Moore, Ph.D., a marketing professor [...]
Read the complete post at http://georgevanantwerp.com/2011/10/13/using-hypothetical-questions-to-influence-decisions/
Posted
Oct 13 2011, 01:43 PM
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Enabling Healthy Decisions