I'm in Los Angeles at the California Endowment attending the HIMSS Southern California Chapter Annual Healthcare IT Conference today . I was invited to speak on the topic of social media this afternoon, so I'm grateful to be here. The theme of the conference is around Healthcare Consumerism and the Twitter hashtag is #HITCon13 . The opening keynote was delivered by Kenneth W. Kizer, MD, MPH, Director of the UC Davis Institute for Population Health Improvement (IPHI). He described some innovative programs like the California Health eQuality (CHeQ) Program, a California HIE program. There...