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Only 50% Of Healthcare Companies Respond To Twitter Messages – Test Results

12 Of 23 Companies As I mentioned a few weeks ago (2/2/13), I wanted to test and see if healthcare companies would respond to consumers via Twitter. To test this, I posted a fairly general question or message on Twitter to see the response (see below...

Published Mon, Feb 02 2013 3:36 PM by Enabling Healthy Decisions

Filed under: Healthcare, Social Media, test, Twitter, Research, Technology, Pharma, Customer Service, PBM / Pharmacy, Managed Care, Marketing / Communications, Methodology, Consumerism, mHealth, pharmacy, PBM, Response Time
FitBit Review Summary – Device, Apps, And Suggestions

In the spirit of the Quantified Self movement and in order to better understand how mHealth tools like FitBit can drive behavior change, I’ve been using a FitBit One for about 6 weeks now. I’ve posted some notes along the way, but I thought...

Published Tue, Jan 01 2013 9:04 PM by Enabling Healthy Decisions

Filed under: Healthcare, Events, Software, Social Media, Innovation, Technology, Books / Articles, Value Propositions, Marketing / Communications, Methodology, Consumerism, Fitbit, CES, mHealth, Infographic, Care Management, QuantifiedSelf
The Transtheoretical Model And Setting Goals

There’s a good article in Time (9/17/12) called “Goal Power” by Dr. Oz. I found it interesting on a few fronts. “Getting people to make meaningful changes in their lives is much more complicated than explaining to them what to...

Published Wed, Sep 09 2012 7:51 AM by Enabling Healthy Decisions

Filed under: Healthcare, Social Media, Research, exercise, Books / Articles, Value Propositions, Marketing / Communications, Methodology, Care Management
Digital Dimension Of Healthcare Paper – Global, mHealth, Halvorson

I was just skimming the Digital Dimension of Healthcare whitepaper which has as one of its authors – George Halvorson from Kaiser. There’s not a lot of new information in here if you’re well read on the space, but I like their framing...

Published Thu, Aug 08 2012 1:27 PM by Enabling Healthy Decisions

Filed under: Healthcare, Social Media, Innovation, Research, Technology, Books / Articles, Leadership, Methodology
How Does Pharma Measure ROI?

I found this chart from Cutting Edge Information a good summary of what metrics pharma uses in measuring ROI. (This was in the most recent PharmaVOICE magazine.) I would assume copay cards address most of these with a 4:1-6:1 ROI being quoted in the Visante...

Published Mon, Jan 01 2012 2:21 PM by Enabling Healthy Decisions

Filed under: Healthcare, Social Media, Research, PBM / Pharmacy, Books / Articles, Value Propositions, Marketing / Communications, Methodology
Using Social Media For Underwriting

As healthcare moves towards an individual market where prior conditions can’t be excluded, will health plans be able to use social media data in underwriting? It seems logical. If I can understand your behaviors, I can asses your risk for life insurance...

Published Tue, Dec 12 2011 11:27 AM by Enabling Healthy Decisions

Filed under: Healthcare, Social Media, Methodology, Business Tools
What’s Your Digital Strategy?

Do you have a digital strategy? Even if you don’t call it out that way, you certainly have digital as part of your overall member and physician strategy these days. Hopefully, you start with a few basics like: What do I want to accomplish? How do...

Published Tue, Dec 12 2011 7:54 PM by Enabling Healthy Decisions

Filed under: Healthcare, Social Media, Innovation, Technology, PBM / Pharmacy, Marketing / Communications, Leadership, Methodology
Reprint: Getting Aligned For Consumer Engagement

(This just appeared in the publication by Frost & Sullivan and McKesson called “Mastering the Art and Science of Patient Adherence“. It was written by me so I’m sharing it here also for those of you that don’t get that publication...

Published Thu, Nov 11 2011 9:59 AM by Enabling Healthy Decisions

Filed under: Healthcare, Social Media, Innovation, Research, Technology, PBM / Pharmacy, Managed Care, Books / Articles, Value Propositions, Marketing / Communications, Leadership, Methodology, Silverlink, Consumerism, Press
Infographic: Word Of Mouth Advertising

As healthcare moves toward a more retail model, word of mouth advertising becomes more important. This is already true in terms of physician’s influence on prescription use or in some cases distribution location. It’s also important from a...

Published Sat, Oct 10 2011 6:54 AM by Enabling Healthy Decisions

Filed under: Healthcare, Social Media, Research, Books / Articles, Marketing / Communications, Methodology, Silverlink, Consumerism, Infographic
Flu Shots: Stock It And They Will Come?

This is the hot topic. Everyone wants you to get a flu shot because it’s good for your health and a profit making opportunity. The CDC recommends flu shots for everyone over 6 months of age. Pharmacies have big expectations about volume but “unfortunately”...

Published Thu, Sep 09 2011 7:25 PM by Enabling Healthy Decisions

Filed under: Healthcare, Social Media, PBM / Pharmacy, Marketing / Communications, Methodology, Silverlink

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