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Using Gilligan To Drive Colonoscopies

While I do applaud the creative concept here, I wasn’t overly impressed with the creative itself. At the end of the day, the question for me is results. Did it pay for itself? Did it get more people to get colonoscopies (in the target audience)...

Published Tue, Nov 11 2012 10:46 AM by Enabling Healthy Decisions

Filed under: Healthcare, Social Media, Innovation, Managed Care, Marketing / Communications, Silverlink, Care Management

Silverlink Infographic On Healthcare Communications

Here’s an infographic from my previous company – Silverlink Communications. Filed under: Healthcare, Infographic, Silverlink

Published Thu, Sep 09 2012 7:53 AM by Enabling Healthy Decisions

Filed under: Healthcare, Silverlink, Infographic

Uping The RxAnte: An Adherence Predictive Model

Those of you that have heard me speak know that I look at this topic of predicting adherence both from an area of fascination along with the eye of a skeptic. While I love the concept of predicting someone’s adherence and therefore determining how...

Published Mon, Jan 01 2012 6:51 AM by Enabling Healthy Decisions

Filed under: Healthcare, Innovation, Research, Technology, PBM / Pharmacy, Managed Care, Books / Articles, Marketing / Communications, Leadership, Methodology, Silverlink, Blogroll

The New Post-Recession Consumer

I’m always fascinated by segmentation, and I think understanding how market events like the Great Recession have changed the fundamentals of the game is important. In November 2011, Money Magazine shared some data from a survey they did. Here are...

Published Wed, Jan 01 2012 9:04 AM by Enabling Healthy Decisions

Filed under: Healthcare, Research, Books / Articles, Marketing / Communications, Silverlink, Consumerism

Who’s the 1% in healthcare?

As we all have known, healthcare costs are driven by the minority. According to the Agency for Healthcare Research and Quality, the top 1% account for 22% of healthcare spending in the US or about $90,000 per year. (USA Today article) So, what are the...

Published Thu, Jan 01 2012 11:52 AM by Enabling Healthy Decisions

Filed under: Healthcare, Social Media, Research, PBM / Pharmacy, Managed Care, Books / Articles, Value Propositions, Silverlink

Presenting at PBMI in February

I am excited about the opportunity to present at PBMI in February. I hope many of you will be there. If you want to meet up, send me a quick note at gvanantwerp at mac dot com. Thanks. Here’s the description of my presentation: The PBM industry...

Published Fri, Jan 01 2012 2:54 PM by Enabling Healthy Decisions

Filed under: Healthcare, Events, Innovation, PBM / Pharmacy, Value Propositions, Leadership, Silverlink, Press

2011 Blog Overview and Press Hits Update!

2011 was a great year for the blog with over 120,000 visits and 365 new posts (conveniently averaging 1 per day). You can see the top posts here. The blog led to several new opportunities at Silverlink, and it generated numerous press opportunities. The...

Published Wed, Jan 01 2012 10:00 AM by Enabling Healthy Decisions

Filed under: Healthcare, Events, Books / Articles, Silverlink, Press, Blogroll

Will Patient Reported Data Augment Claims Based Models?

On the one hand, it seems fairly obvious that patient reported data (use of OTCs, exercise, food intake) is important in understanding their healthcare. On the other hand, the historical bias has been to use historical claims to predict future costs....

Published Tue, Jan 01 2012 7:53 PM by Enabling Healthy Decisions

Filed under: Healthcare, Research, Books / Articles, Value Propositions, Marketing / Communications, Leadership, Methodology, Silverlink

Cost and Outcomes Drive Better Use of Data

Overall, I would describe healthcare companies as trying to figure out how to drive the best outcomes at the lowest cost while maintaining a positive consumer experience. This isn’t easy. One area of opportunity that companies increasingly look...

Published Thu, Dec 12 2011 3:49 PM by Enabling Healthy Decisions

Filed under: Healthcare, Research, Technology, PBM / Pharmacy, Managed Care, Books / Articles, Value Propositions, Marketing / Communications, Leadership, Methodology, Silverlink, Press

What’s A PAM Score?

PAMTM is the Patient Activation Measure which was developed by Dr. Hibbard, Dr. Bill Mahoney, and colleagues. It helps you gauge how much people feel in charge of their healthcare. To find out more, you can go to InsigniaHealth’s website. Given...

Published Fri, Nov 11 2011 9:06 AM by Enabling Healthy Decisions

Filed under: Healthcare, Research, PBM / Pharmacy, Managed Care, Books / Articles, Marketing / Communications, Leadership, Methodology, Silverlink, Consumerism

Which PBMs Have The Highest Mail Order Penetration?

I was looking at some data from earlier this year (Q1 – 2011) from the AIS quarterly survey of PBMs. I thought this was a nice summary of mail order penetration by PBM. As you can see, it identifies some areas of opportunity: Will Express Scripts’...

Published Fri, Nov 11 2011 6:08 AM by Enabling Healthy Decisions

Filed under: Healthcare, Research, PBM / Pharmacy, Books / Articles, Marketing / Communications, Leadership, Methodology, Silverlink

Reprint: Getting Aligned For Consumer Engagement

(This just appeared in the publication by Frost & Sullivan and McKesson called “Mastering the Art and Science of Patient Adherence“. It was written by me so I’m sharing it here also for those of you that don’t get that publication...

Published Thu, Nov 11 2011 9:59 AM by Enabling Healthy Decisions

Filed under: Healthcare, Social Media, Innovation, Research, Technology, PBM / Pharmacy, Managed Care, Books / Articles, Value Propositions, Marketing / Communications, Leadership, Methodology, Silverlink, Consumerism, Press

“Code Lavender” – Focusing On The Patient Experience

If you don’t know it yet, the consumer “experience” is rapidly becoming the hot topic. I’ve talked about it a lot beginning with companies like Cigna that have hired and staffed a consumer experience team and Chief Experience Officer...

Published Tue, Nov 11 2011 8:47 PM by Enabling Healthy Decisions

Filed under: Healthcare, Research, PBM / Pharmacy, Managed Care, Books / Articles, Value Propositions, Marketing / Communications, Leadership, Methodology, Silverlink, Consumerism

Tele-Monitoring Hypertension Example: Silverlink and Aetna

At Silverlink, we had a great opportunity to work with one of our clients and publicize it. This morning, Aetna released a joint press release with us about our hypertension program. As companies continue to look at new ways to use technology to engage...

Published Tue, Nov 11 2011 8:40 PM by Enabling Healthy Decisions

Filed under: Healthcare, Innovation, Research, Technology, Managed Care, Books / Articles, Value Propositions, Marketing / Communications, Leadership, Silverlink, Consumerism, Press

Highlights From the Takeda / PBMI 2011-2012 Prescription Drug Report

PBMI puts this out each year with funding support from Takeda. It is another one of those great annual reports full of lots of trend data for you to digest. Let me pull out a few of the things that stood out to me, but I recommend you read the entire...

Published Mon, Nov 11 2011 5:50 AM by Enabling Healthy Decisions

Filed under: Healthcare, Research, PBM / Pharmacy, Books / Articles, Marketing / Communications, Methodology, Silverlink, Press

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