Back in October I wrote chapter one which talks about all types of marketing in healthcare and this article talks about co-pay coupons. The links is worth a read as there are some mistakes made by some in the way that they think perception may take place, i.e. Andy Griffith selling Medicare. ...
Posted to
The Medical Quack .... by Barbara Duck
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The Medical Quack
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Sat, Jan 1 2011
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Filed under: Medically Related, Insurance, Pharma/FDA News, drugs, healthcare, health insurance, Generic Drugs, Marketing, Hospitals, Advertising, Devices, Doctors, Rankings, pharmacy benefit managers, coupons
Perhaps all those folks who sit around and play Farmville on Facebook might like this but watch out for the catch. As you can see from the quote below, insurers are hiring strategists from financial service companies so why create a game if there’s not some money to be gained along the line, so...
Posted to
The Medical Quack .... by Barbara Duck
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The Medical Quack
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Fri, Nov 19 2010
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Filed under: Medically Related, Insurance, My Commentaries, Games, healthcare, health insurance, Marketing, Advertising, Devices, Data Mining, Doctors, Humana, compliance
Everybody seems to have a study today and if they don’t they dig through the web and find some small tiny study that may or may not relate, and sometimes they either somewhat make one up or create one. If you are a regular reader on the web you are seeing this all the time and the lines are getting...
Posted to
The Medical Quack .... by Barbara Duck
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The Medical Quack
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Thu, Oct 14 2010
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Filed under: Medically Related, Other Items of Interest, My Commentaries, healthcare, Marketing, Hospitals, Advertising, Devices, Doctors, Rankings
Do you need a test to see if you are suffering from depression? Eli Lilly of course is thinking you should, as is probably every other pharmaceutical company who has an anti-depressant drug on the market. If you are depressed, or I should say diagnosed, well guess what happens. You...
Posted to
The Medical Quack .... by Barbara Duck
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The Medical Quack
on
Sat, Feb 20 2010
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Filed under: Medically Related, Pharma/FDA News, healthcare, Pharma, Internet, Advertising, antidepressants, Doctors, TV, Algorithms, Eli Lilly, Grassley, Cymbalta, WebMD